
Over the past year and a half, new cars have become dramatically more expensive. While changes in product mix, constraints in part supplies, and overall increases in quality have played into that, dealer markups have also become a prominent factor - especially with highly-demanded models.

Economic Background
With exciting cars like the Ford Bronco and new Corvette having hit the market, dealers have found themselves in an interesting position - sole vendors of an in-demand good, with limited supply. It doesn’t take an Econ major to see the outcome here -> dealers have been able to apply “market adjustment” fees on top of MSRP (crucially - which enough people will still pay!) to maximize their earnings per sale, much to the chagrin of their OEMs.









