Earlier this week, Apple released a trove of mobility data, published to help cities and the public understand the real-world impacts of the COVID-19 disease on human movement across the world. This data comes a bit after Google’s publishing of Community Mobility Reports, which also seek to provide insight into behavior.
While Google’s data, due to their widespread tracking of Android device locations, is able drill into detailed points of interest such as grocery stores, transit stations, and workplaces, Apple’s data, which is based upon Apple Maps direction requests, shows a more narrow slice of user behavior. However, given the tremendous install base of iPhones globally, it’s definitely a great signal into what folks are up to, and better yet, it is accessible as a CSV, while Google’s data is locked up inside PDFs.