“Elevate to Celebrate”, an all-time great sports catchphrase, entered the baseball lexicon sometime in 2016 or 2017, giving shape to a trend that had been underway but nameless.
During those years, players like Jose Altuve, Jose Bautista, and Daniel Murphy underwent well-publicized and shockingly successful swing transformations which led them to career best seasons.
The key? Banishing the advice of Little League coaches around the country, imploring batters to “square the ball up”. Instead, these batters focused on pulling their swing path up slightly, imparting an upwards trajectory on the ball.