
Earlier this month I read through the presentation Lufthansa leadership shared with the media and their investors on Lufthansa Group (LHG) Capital Markets Day, on September 29th, 2025.
In the presentation, they lay out their plan to deliver an EBIT margin target of 8-10% by 2028 to 2030, double the 4% they returned in 2024.
One of the key drivers of their plan is “Local brand strength & hub leadership”, which they assert by claiming to be the “leading operator in Europe’s most affluent markets”, and through “hold[ing] stronger positions in most of their home markets than peers”, as the presentation slide (#35) below highlights.









